Companies nowadays rely heavily on the optimal access of their products in the market for a successful commercialization. On the other hand Governments and Payors focus on budget cutting methods. At a time when “cost vs value” in Pharma remains a key issue and companies try to maintain their profitability, ADDVALUE has come together to provide holistic solutions and support all stakeholders throughout the cumbersome access journey with the scope to increase the probability of success amidst unprecedented challenges.

We are a dedicated multi-disciplinary team of independent experts with deep expertise in pricing, reimbursement and market access across product development and lifecycles, with access to a broad range of stakeholders including national, regional and local payors, pharmacists, key opinion leaders (KOLs), physicians and patient associations. We are here to provide A to Z services by uniquely integrating Market Access, Negotiations, Business Intelligence, Public Affairs and Public Policy Strategies using the most Innovative Medicine Reimbursement Techniques.

Through evidence our team aims to demonstrate the value of healthcare technologies, maximize pricing and reimbursement opportunities for our clients and support technology innovation for the healthcare system.

Our Values


Competitive advantage depends on the ability to move quickly, decisively and efficiently in sensing, responding to and exploiting change in the business environment.


A culture that values and promotes innovation – supporting it through processes, leadership, technology, training, – is more successful at creating and sustaining innovation capability.


Excellence is the confident pursuit of highest quality when you believe in what you are doing and that its value warrants your persistent commitment.

Our Mission

Offer a seamless and integrated tailor-made service combining a broad range of expertise in the field of Policy Making, Evidence Generation, Health Technology Assessment and Negotiations.

Empower our clients to achieve strategic goals by training (build skills and capabilities) and consultancy in all steps of the process.

Provide exceptional scientific quality and collaborative work through a team of highly skilled, professional, and passionate associates.

Our Vision

Be the facilitator that inspires pharma companies, governments and decision makers to instigate policy and institutional change to the benefit of society and the people who need it the most.

Our Expertise

Cross-functional approach

Due to the constant evolution and increasing complexity in healthcare treatment paradigms, clinical and economic issues require thorough analysis and cross-functional approach, in order to seize market opportunities and optimize access.

Strategic Insight

With its strong scientific expertise and its focus on evidence understanding and analytical accuracy, ADDVALUE is a trusted advisor team, helping Clients to understand key drivers for stakeholders’ choices, translating data into evidence, and supporting the right strategic decisions during price negotiations.

Ad-hoc Solutions

A team, with broad experience in pharma, biotech and medical devices fields, provides comprehensive consulting services oriented to the creation of ad hoc solutions for clients’ challenges.

Therapeutic Areas

Extensive experience in both commercial and clinical development in a broad spectrum of areas: oncology, immunology, gene therapies, biologics, pain, cardiovascular, respiratory, ophthalmology, metabolics, antibiotics and vaccines.

Why us

Unique Product

A-Z Market Access Consultancy tailor made to your needs.

Strategic Focus

We empower decisions not just providing info and consultancy. We are responsive, reliable and interested in your ultimate goals that drive success.

Commercial Expertise

We have over 25 years of pharma and market access experience, having launched global brands, managed commercial teams, and lived through many of our clients’ challenges.

Scientific Acumen

We believe that all healthcare advances are built on science and our in-house MD ensures a credible clinical understanding.

Methodological Rigor

We have a professional understanding of qualitative and quantitative research methodologies based on years of research on both the agency and industry side.