We work with you to make sure we understand your needs and get all info requested to adapt the global strategy to the local environment. We analyze the 4Ps:

  • Product’s value proposition
  • Prescribers’ behavior (comparators) / Systematic review of available treatments
  • Payors’ requirements and most importantly
  • Patients’ Needs

We identify challenges and opportunities in terms of pricing and access strategies and evidence requirements. We deliver high-value insights to help you understand how key stakeholders are likely to perceive your product, find the best approaches to maximize your product’s value, identify likely challenges, mitigate any risks, and anticipate the likely HTA outcomes.